How do you use behavioral assessments? Chances are you are underutilizing these powerful, scientifically validated tools. Don’t worry. We have 10 ideas to spark your assessment use.
1. Enhancing team dynamics
Use Case: A marketing agency struggles with collaboration due to personality clashes.
Example: Using DISC assessments, the agency identifies communication preferences within the team. This helps managers pair team members more effectively and implement strategies for smoother collaboration, leading to an improvement in project completion time.
2. Navigating organizational change
Use Case: A logistics company faces resistance during a major structural reorganization.
Example: By combining DISC and Motivators assessments, the company identifies team members who value stability and those driven by innovation. Tailored communication and support strategies ease the transition, reducing friction and improving adoption of the new structure.
3. Improving connection with employees
Use Case: A retail company’s leadership team struggles to connect with their employees, impacting morale.
Example: The company uses the EIQ (Emotional Intelligence) Assessment to identify gaps in self-awareness, empathy, and interpersonal skills. Leaders receive targeted training to improve these areas, fostering stronger connections and creating a more inclusive work environment.
4. Aligning leadership strategies
Use case: A multinational company is struggling to align leadership strategies across diverse regions and teams.
Example: Utilizing the DISC Executive Insights Report, the company gains a holistic view of leaders’ behavioral, motivational, and critical thinking styles. This detailed overview helps identify strengths and potential development areas, allowing the organization to tailor leadership training programs that improve decision-making consistency and communication across regions. As a result, the company experiences smoother operations and increased team engagement.
5. Retaining top talent
Use Case: A financial services firm wants to retain top talent but struggles to understand what drives its employees.
Example: The company integrates the Motivators Assessment into performance reviews, uncovering intrinsic drivers such as recognition or personal development. Managers align rewards and opportunities with these motivators, resulting in improved retention and job satisfaction.
6. Elevating sales effectiveness
Use Case: A telecommunications company experiences declining sales because their team struggles to adapt to a consultative selling approach.
Example: The company introduces the Sales IQ Plus Assessment to evaluate each salesperson’s strengths and areas for improvement across the sales cycle. The assessment identifies gaps in active listening and qualifying prospects. With this insight, the company implements tailored training programs, leading to shorter sales cycles and higher close rates.
7. Career development and succession planning
Use Case: A manufacturing company lacks clarity on leadership potential among employees.
Example: Using DISC plus Motivators assessments they identify high-potential employees who thrive under pressure and exhibit natural leadership traits. One identified employee is mentored into a leadership role, helping the company fill a critical vacancy internally.
8. Supporting youth development
Use Case: A community youth program struggles to engage children effectively during group activities, resulting in conflicts and low participation.
Example: The program introduces DISC Kids assessments to better understand each child’s personality traits and communication preferences. Armed with these insights, program leaders assign roles that align with each child’s natural strengths, fostering collaboration, boosting confidence, and improving overall engagement.
9. Enhancing customer service
Use case: A hotel chain receives complaints about inconsistent customer service experiences.
Example: Emotional Intelligence assessments (EIQ) are used to heighten team member’s awareness of their own emotional intelligence and to train staff on empathy and adaptability. Front-desk employees learn to adjust their approach based on guest preferences, increasing guest satisfaction scores.
10. Lead Generation
Use case: An organization offering leadership training programs wants to generate high-quality leads to expand its customer base.
Example: By leveraging a link to the DISC assessment and an integrated CRM system, the business can identify potential clients who would benefit from its services. Automated email campaigns, personalized follow-ups, and a well-structured landing page are implemented to capture interest and guide prospects through the sales funnel.
Tangible improvements in organizational and personal outcomes
Many of the world’s top coaches, growth-minded individuals, and forward-thinking organizations rely on our assessments to ensure positive outcomes in personal and professional life, including employee selection, leadership development, sales & customer service training, team building, communication & collaboration training, conflict resolution, and succession planning. Using assessments provides a laser-focused method for quickly achieving deeper insights that might otherwise take months or years to bring to light. Assessments can yield considerable gains in self-awareness and self-perception that clients and employees can use to better understand themselves and others. Coaches and managers can use those insights for more actionable goal-setting and relationship-building.
About Assessments 24×7
Global Assessment Technologies LLC dba Assessments 24×7 is the global leader in software as a service (Saas) assessment technology, powering millions of behavioral assessments worldwide. As the leading DISC provider specializing in a full range of scientifically validated tools, Assessments 24×7 offers a powerful platform designed for coaches, businesses, HR/training professionals, recruiters, and organizations. With an intuitive dashboard and an array of customization options, their proprietary platform can integrate with any software system to provide a seamless and cohesive user experience. Their core assessments are backed by the Assessment Standards Institute (ASI) with objective testing and reporting that meet standards set by the American Psychological Association (APA) and the Equal Employment Opportunity Commission (EEOC). For more information, visit assessments24x7.com.
Author of 31 books translated into over 50 languages, including best-sellers "The NEW Art of Managing People" and "The Platinum Rule," Dr. Alessandra helps organizations build stronger relationships with prospects, customers, and co-workers.
When not developing new assessment tools, Tony explores cutting-edge business communication trends. Connect with Dr. Alessandra on LinkedIn to learn how his innovative approaches can boost your team's performance.
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